Bottlefield

Bottlefield is a brand experience concept developed for the D&AD New Blood Awards.

The idea centers around a pop-up bar, primarily located in shopping malls, providing an engaging space for the "bored part" of families or couples to relax and interact. Visitors can enjoy a game at a Subsoccer table, where, just like in real football, two players compete against each other. Beyond fostering new connections, players can also enjoy Heineken 0.0 alcohol-free beer, ensuring a safe and enjoyable experience even for those who will be driving afterward.